We hear a lot of questions about inbound marketing, and how it can be utilised to help you business to grow. Unfortunately, not a lot of people have really understood the concept, let alone applied it with any level of success.
So, what is inbound marketing? Inbound marketing is the creating of high-quality content that is aligned with the needs of your target market, and draws potential customers towards your business. These leads can then be turned into sales, as you deliver first value, then establish trust and ultimately convert them into clients.
The image above, kindly created by https://vtldesign.com is a great little summary of the differing approaches.
For inbound to be successful, you need to create content of real value to your target market, and find a way of enabling them to connect with you. Inbound marketing starts with writing blogs that at are aimed at helping your audience, and over time moving to creating studies, reports, infographics, manuals, guides and other resources. Random blog posts just won't cut it, unfortunately.
Inbound relies on good SEO (Search Engine Optimisation), high-quality, informative content and a clear CTA (Call to Action) that starts the value exchange with the customer.
If you would like to know more, or need help with creating a sustainable inbound marketing strategy for your business, don't hesitate do use the Contact Us page to get in touch.