How to Grow Your Business - Be Human

Over the last few weeks, I’ve had so many conversations about networking, business relationships, confidence and communication.

So many people are lost in a muddy world of confusion, and it’s not getting any better.

It’s so easy to dive into the detail of ‘how to’ X,Y or Z and try to create a foolproof or analytical model for success in relationships or networking. I don’t think there is one.

Humans are all so different, and react in many and varying manners to each other and the environment around them. We also have different responses on different days (and sometimes on the same day) based on how we feel and what’s going on around us.

My advice to anyone struggling with this is to keep trying to just…be human.
Throw away the guise of ‘professionalism’ and just…be human.

Be a real person. Be you. The real you.

Talk to people. Say hi. Ask questions, listen, respond, laugh, relax.

Don’t worry about finding sales, what others think, your image or who you’re talking to.

Businesses are built on friendship. Friendship is built on honesty and value.
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Be the real Angela, Paul, Sam or Jo. Just talk.