We often see business owners engaged in lengthy battles in an attempt to grow their business and find the success that they have been chasing for so long. On many occasions, managers and owners resort to driving their team harder and pushing their products or services on to potential customers. Sadly, they entirely forget the importance of creating and maintaining relationships.
Relationships are perhaps the single most important aspect of business. If your relationship with customer, leads and employees deterioratess significantly (or doesn’t exist in the first place), you barely have a business.
We have put together some quick tips for building better business relationships and seeing your business prosper as a result. Remember: play the long-game!
1. Think about what you can give away. Stop thinking about what you can get from each interaction you have, and start thinking about what you can give. Giving something of value is an incredibly powerful way of building trust, and trust is absolutely critical to relationships. How can you go out of your way to deliver even greater value to your leads, customers and staff?
2. Focus on benefits, not products or services. Advertisers, marketing managers and salespeople often erroneously focus on describing their offering to leads, rather than thinking about the benefit to the end customer. What advantage will they have once they have worked with you? How will you help them?
3. Think about your customers’ problems. We all have problems of our own in business, but to truly grow and succeed, we must place ourselves in the shoes of our customer. Do you understand their issues, what’s caused them, they impact they have and how they ought to be addressed? If not, you really need to. This is key to building a good relationship.
4. Listen. This applies as much to your interactions with staff as it does to potential clients and existing customers. Listing is an extremely powerful tool for building trust, fostering good relationships and understanding your clients’ real needs, spoken or unspoken. Make a positive decision to listen more, and try to catch yourself when you talk too much.
It all sounds very altruistic, but in reality a “giving” approach to business actually makes for very real success. Being willing to invest your time and energy into solving client needs will ultimately pay dividends in the form of better relationships and more work for your business. Give it a try!